If there’s one thing you need to know about Alla Panteleeva, Broker/Owner of FL Investment Realty, it’s this: “I buy low, I sell high.” It’s her motto, her strategy, and the reason her clients walk away smiling—whether they’re selling a home or buying one.
In one of her latest success stories, Alla helped a pair of out-of-state buyers land a beautiful property in the sought-after Lansbrook community of Palm Harbor—and the way she did it shows exactly why having the right negotiator in your corner makes all the difference.
A Desirable Home With Minor Flaws
The buyers were drawn to this home because it was one of the newest builds in the neighborhood—a big deal in a community where most homes date back to the late ’90s. But there was a catch. The house hadn’t been updated since it was built.
We’re talking an original 2001 kitchen, bamboo floors that needed refinishing, and a laundry list of cosmetic repairs. Most buyers would see a headache. Alla saw an opportunity.
She carefully documented every flaw—snapping photos of scratches, cracks, pool stains, and even worn paint—and included it with her clients’ offer. This wasn’t nitpicking. It was strategy.
Playing the Negotiation Game
The home was listed in the upper-$800s—a big number for a property that still needed so much work. Alla advised her clients to start lower than they thought possible, reminding them that this is a buyer’s market and the key is patience.
When the sellers countered higher, the buyers were tempted to cave. Alla told them: “Go slow and play the game.”
And it worked. After a few careful back-and-forths, the sellers accepted an offer tens of thousands below asking—lower than the buyers ever thought they could get.
The Secret Weapon: A 10% Rebate
Here’s where Alla’s approach gets even more interesting. FL Investment Realty offers every buyer a 10% rebate of our earned commission at closing.
That rebate isn’t just money back in your pocket (though that’s a big win—it can mean thousands back to use for updates, moving costs, or savings). It’s also a negotiation tool.
Why? Because when sellers see that a buyer’s agent is willing to contribute part of their commission, it signals that the buyers are already stretching to the top of their budget. That perception makes sellers more willing to meet them at a lower number.
In this case, Alla’s rebate strategy helped secure the home at an incredible price and ensured her clients get a nice check back after closing.
Why It Matters
Alla doesn’t just open doors and write offers—she plays the long game. She studies the market, she anticipates the other side’s moves, and she knows how to create a win-win deal where her clients always come out ahead.
This Lansbrook story is a perfect example:
- A high-end home in a desirable neighborhood ✅
- A purchase price far below asking ✅
- A rebate check at closing to sweeten the deal ✅
Or as Alla would put it: “I buy low, I sell high.”
At FL Investment Realty, we’re not here to do “business as usual.” We’re here to help our clients win in the Tampa Bay real estate market—whether that’s buying your dream home at the right price or selling your property for top dollar.
👉 Thinking about making a move? Learn more about our exclusive 10% Buyer Rebate Program, and let Alla show you how to play the game.